Rafa Nadal is the brand new Olympic champion in double tennis together with Marc López. The sportsman, world’s number one for his talent, strength and versatility in any domain, is also the ambassador of Dekton; a unique product because of its resistance, permanent properties, ultimate technology, durability, versatility and beauty. The campaign called “DEKTON. UNLIMITED.”, shows that nor Nadal or Dekton had yet found their limits and that they still have many achievements waiting for them.
The same way that a match is won shot by shot, with effort and challenging the rival and oneself, Dekton faces a limitless effort every day, expanding its uses and applications, its technology and design. Thanks to its excellent properties, such as the mechanical and thermal resistance, its color stability, and the resistance to scratches, stains, abrasion, UV, hydrolysis and water-absorption, Dekton can be used in kitchen and bath countertops, flooring, furniture, façades and any outdoor application.
Nadal is a giving person and wants to foster sport values among the youngest ones. In June this year, he opened the “Rafa Nadal Academy by Movistar” in Manacor, his birth town. The facilities are a proof of the architectural and design possibilities that Dekton can offer, as it was used in façades, flooring and cladding.
According to Santiago Alfonso, Marketing and Communication Director of Cosentino Group, “this new way of cooperation through which Rafa Nadal has become the world image of Dekton®, our biggest commitment to the world of architecture and design, is a source of pride for us. There is no doubt that many values are shared between Nadal and Cosentino: daily effort, ongoing innovation and the restless search for leadership to find success. We want to be next to the best ones, and Rafa Nadal will help us make Dekton® a global reference”.
If Nadal shines, our surfaces could not be less. In February this year, Dekton® XGloss was launched, featuring a dazzling shine. This range of products, able to produce an extraordinary resistance to stains, was known first-hand by the tennis player when he visited our Headquarters in Almeria at the beginning of the year.
